Programmatic RTB

Programmatic Advertising means buying ad space online, using the intelligence and algorithms of machines. We use interest-based segments in our campaigns and display ads on both local and global portals, hand-picked to be visible only on high-quality domains. We use the Adform platform for programmatic campaigns, and these are mainly banner solutions, with the possibility of exciting special solutions and video campaigns. The aim is to reach the right people and meet the objectives set for the campaign, be it broad audience coverage, quality traffic to the website or final conversion.

The service includes:

• Consultation and recommendations on whether and why to include Adform Programmatic in your campaign
• Campaign setup
• Campaign optimization
• Sending the final campaign results, comments and recommendations for the future

We have set up Private Deals with TOP media channels, such as Delfi, Postimees and Õhtuleht, to get the best possible ad space. We also have an excellent selection of different user segments at our disposal, which we can target with ads on both local and foreign websites. We base the set-up of each campaign on its specific characteristics, objectives and target audience. Adform Programmatic is therefore an effective complement to your media mix.