Web Analytics
Analytics is one of the most important parts of our work. Or rather, it’s where it all starts. No action makes sense if we don’t know what impact it has. Campaigns without metrics are simply activities with unknown benefits. Sales campaigns that don’t work are not branding campaigns, they are poorly executed sales campaigns. But we won’t know that if we don’t measure and analyse the activities.
The analytics service we offer is very different. From basic Google Analytics setup (and training if required) to creating sophisticated dashboards that aggregate online and offline activity, we’ll help you gather and analyse the information you really need and which will help you make decisions.
The questions you’ll get answers to:
- What and how should I measure on my website?
- What is a sensible way of measuring online campaigns?
- How do online activities affect offline sales?